Case Study
A 30-Year Legacy, Reimagined Online
Colombo Americano Santa Marta
The Challenge
The Colombo Americano Santa Marta, a respected educational institution with over 30 years of experience, had lost confidence in digital agencies after working with a well-known provider whose quality of service had declined over time. They needed a reliable professional who could modernize their online presence and truly reflect the values, professionalism, and mission of the institution. Their existing website and visual content were outdated and didn’t communicate the excellence they were known for.
The Solution
Discovery & Trust Building:
- Our collaboration began with open conversations where I listened to their frustrations, needs, and expectations.
- I shared relevant case studies and walked them through my style and past work to ensure alignment.
- Transparency, empathy, and patience were key in gaining their trust.
Website Redesign:
- I designed a new website from the ground up, ensuring intuitive navigation, clean structure, and content that reflected their prestige.
- The site was modern, functional, and built to grow with the institution.
Professional Photography:
- I proposed and executed a custom photo session to capture the warmth and professionalism of the Colombo Americano.
- The resulting imagery became an essential part of the website and social media, reinforcing the institution’s identity.
Ongoing Support:
- For over five years, I’ve supported them with maintenance, content updates, and hosting.
- I also managed their social media briefly, creating campaigns that boosted interest and student inquiries.
The Results
- The new website provided a much-needed digital facelift, aligned with their values and visual identity.
- The institution saw improved perception online and greater connection with prospective students and families.
- Even after I stepped away from managing their social media, the content and systems I put in place continue to deliver.
- To this day, they come to me first whenever they need digital support.
Key Takeaways
- Trust-First Approach: The foundation of our successful collaboration was built on open communication and mutual respect.
- Multi-Faceted Impact: By aligning branding, photography, and web design, we created a strong, coherent digital presence.
- Long-Term Relationship: The ongoing collaboration has turned into a partnership based on reliability and results
Testimonial
Luis’s photography has completely transformed how we present our business online. His ability to capture the essence of our space has made our listings more attractive and professional, leading to increased engagement and bookings. From perfect lighting to composition, every image truly showcases what makes our home special. He is not only incredibly talented but also attentive to our needs, making the entire process smooth and enjoyable. Working with Luis has been a game-changer!”
—Clara Galvis, Director
Want Similar Results?
Let’s work together to create an online presence that tells your story and connects with your audience.
Location
Santa Marta, Colombia
Website
Web Design, Branding, Photography, Social Media
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